Twitter gets promoted by the media with hashtags at the start of TV programmes. I never see any reference to IRC or other protocols.
Sure, and once upon a time the media companies instead advertised their AOL keywords.
As with AOL in its heyday, though, the problem is fundamentally one of content: the silos are good at aggregating it, but terrible as platforms for producing it. And this generation of silos has shown no indication of being able to break that pattern: for back-and-forth chat or for short blurbs they work well, but otherwise people turn to sharing non-silo'd URLs.
Sure, and once upon a time the media companies instead advertised their AOL keywords.
As with AOL in its heyday, though, the problem is fundamentally one of content: the silos are good at aggregating it, but terrible as platforms for producing it. And this generation of silos has shown no indication of being able to break that pattern: for back-and-forth chat or for short blurbs they work well, but otherwise people turn to sharing non-silo'd URLs.