What do you think of the underlying business model that is generating this $436m in revenue? Do you think the current model of <insert thinly disguised promotional content that no one ever clicks on> is a sustainable way to grow revenues? How about the idea of charging superusers (top 1% of tweeters) a yearly subscription to use Twitter?
All this tells me is that a lot of companies are willing to throw advertising budgets into the black hole of social media with no possible way of accurately measuring ROI.
All this tells me is that a lot of companies are willing to throw advertising budgets into the black hole of social media with no possible way of accurately measuring ROI.