Oh wired, do you really think we care that much about reading your articles? Forbes did the same thing, and I just stopped reading forbes articles when they blocked me.
It's a tough spot to be in for all these companies - they need to make money and stay in business, but it's rare that any of them are important enough to the average user to turn off blocking. There are simply too many sites out there to choose from.
I congratulate Forbes in successfully blocking my attempts to read their articles but I really don't care enough to turn off adblocking on their site. Usually there are other tabs with articles waiting for me to read and Forbes just saved me some reading time. That being said I'd probably turn off adblocking for Wired, I did with The Atlantic a while back but they started to autoplay their videos and I just blocked them again. How can that practice be in so widespread use in this day and age? Let's hope Wired isn't doing that.
It's a tough spot to be in for all these companies - they need to make money and stay in business, but it's rare that any of them are important enough to the average user to turn off blocking. There are simply too many sites out there to choose from.