I did think it was a little odd that her programming skills would be described as "some coding experience." That certainly doesn't make her sound like a developer and if that's the role she's looking for then the results are unsurprising.
I know her and don't believe she's after a role as a developer. But there are a lot of roles where those skills can come in quite handy even if that's not the primary job.
I get labeled a "techie" often simply due the fact that I'm in startups (co-found, growth lead). I try to make it clear that I'm the biz/marketing guy, and I do not own the skills nor the experience to be categorized with the programmers I work with.