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But tracking is more pernicious than this.

I hope you realize that major political parties now buy this data and use it to target their campaign pitches to people in close elections. Do you buy diapers? You're probably interested in family issues. Do you buy gun parts? Let's classify you as leaning republican...

It goes way beyond uses that you would imagine. (PS: this is why if you ever sign up for a membership card at a retailer you should just use a fake name / address...)



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