I suspect Oculus Rift is gunning the high end much like the Apple strategy, so quality and exclusivity is going to be important value proposition. From the company point of view, this is the logical decision, since the Gear VR or Google Cardboard strategy probably won't give them much revenue.

The code released today is an early alpha, yet people say that the quality of the experience when playing the Oculus Store game on the Vive is excellent. That pretty much invalidates that argument.

> quality and exclusivity is going to be important value proposition. From the company point of view, this is the logical decision

Debatable. Developers and customers are becoming more mindful of the value of open systems. If the best developers are not exclusively working on Rift-only games, then Rift gains little by investing in that idea. Exclusivity only works when you have the best people working on your product.

"quality" and "closed source" do not go in the same sentence together.

sure, guaranteed, like all the stories before this one, it might take 10 years to play out and by the time it happens we'll be laughing at the low capability of these devices, happy days.