It is for carriers to be able to deploy IPv6 only networks. If your service is hosted on IPv4-only host, from the perspective of the device, you will be behind NAT64.
If your service is on IPv6-reachable host, you will get the bonus in the form of a direct connection.
It's coming, I noticed that my Linodes and Rackspace boxes started sending mail to Google and 365 via straight IP6 recently. I didn't have to do anything, I only noticed because my IP6 PTR's were wrong. It's the future!
And until there are apps that can use IPv6, there won't be a need. I think it's fine that Apple attempts to push IPv6, because no one else seems to be doing anything, well no big companies at least.
Almost 12% of internet users are accessing Google over IPv6, and that figure is growing exponentially[0]. The users are already there, and our apps need to start using IPv6 more.
Only in EC2-Classic, which is only supported by legacy AWS accounts that signed up before December 2013. Anyone who signed up for AWS in the past 2 years can not use IPv6.