Brin's advice rings true to me. Silicon Valley has changed since Google started. It has become a tough place to bootstrap a company from scratch especially if you are focussed on getting to profitability at an early stage.
Expenses in Silicon Valley are high and show no sign of declining. Even more important it is hard to find qualified staff in SV who are interested in working on start-ups that don't have strong funding. Most companies therefore look for a somewhat lower cost place with qualified engineers and have done this for a while now. At some point you have to ask why not just put the whole company somewhere else.
I had a contract run out last fall and was surprised by the number of companies who have moved to Seattle and brought their tech stacks with them. It's got a broader reach than ever now, I think.
And your choice of neighborhood has relaxed a bit, if you hate commuting. Even the east side/west side split is breaking down (.Net downtown now, and Java in Bellevue)
Just out of curiosity is it easier in Seattle to meet the conditions I mentioned, namely keeping expenses reasonably low and getting qualified staff? Housing and technical employment currently look like seller's markets in Seattle.
For example, if you take numbers from comparison tools like www.numbeo.com cost of living in Seattle is not much less than SV locations like San Jose.
It's certainly getting worse. I get sticker shock in my own neighborhood now and I only bought 5 years ago.
But I do think it's possible to make half the salary in Seattle and still not spend 40+% of your income on housing. But I haven't rented in a while and I've heard it's getting harder.
The thing is that if you know how to live frugally, being in an expensive town for a while can work in your favor, as long as you promise yourself you'll take the money and run. If you meet Mr or Ms Right before you get out though you may well be in trouble.
when i moved back to seattle from LA a few years ago, rent in issaquah was on par with the nicer LA neighborhoods(brentwood, beverly hills, santa monica).
a nice apartment close to work in greater seattle area is 2.4 - 4k a month for a two bedroom.
buying will cost you $5k+ unless you are putting a big chunk down, and that just seems to keep going up without missing a beat.
i would say its not possible to take a 50% cut and come here, unless you want to spend a lot of time commuting or hearing lots of sirens at night.
Expenses in Silicon Valley are high and show no sign of declining. Even more important it is hard to find qualified staff in SV who are interested in working on start-ups that don't have strong funding. Most companies therefore look for a somewhat lower cost place with qualified engineers and have done this for a while now. At some point you have to ask why not just put the whole company somewhere else.