Microsoft is incredibly messed up on passwords and logins. Office 365 is password hell. They ask to login with a Microsoft account and I login with an Office 365 account, and they reject it. I stopped using my Hotmail account because their password problems blocked me. I had to take my Surface into their Geneius bar because I couldn't login because of password reset problems. I couldn't use my Surface at all for 4 months because of password problems and I gave up on it.

People will flee Microsoft because they fkup being an internet company or internet feature based company. They block their own customers and force them to flee away.