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> Imagine you were sold a car not as one, but piece by piece. Need a steering wheel with that? A seat belt? Another seat belt? Oh you need a rear bench too? Another tire, maybe? A few more screws? Brake light too?

This is exactly how it works nowadays. You're sold the basic version of a car for a price and everything you want on top costs. A lot. Better headlights? Electrical trunk opener? Auto-adjusting curve lights? You can basically spend twice as much on every car if you get it in its luxury version.

> The system checks what I use and how much

So, how would you solve this: I have a small utility app. It provides value that is not tied to the usage time. On the contrary: It is designed to be used only a few minutes per day. I'd make much less money than, say, the Netflix app, which you'd consume hours upon hours every day.

The only solution I see is: Value based pricing. And this is exactly what's happening right now, since value is a highly emotional and subjective thing.



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