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> The success of many companies, and probably all of the unicorns, has nothing to do with technology.

So why not look at failure then?



Its harder to learn from failures than to learn from successes.

Success has the false-positive issue. Failures have the false-negative issue.

Cargo-culting false-positives is going to be less harmful than cargo-culting false-negatives. (X Company didn't use stack-ranking and then failed. Clearly stack-ranking is bad for companies)


Maybe. Just to muddy things even more, some successes are failures.

Have you ever met a billionaire who said, "I was lucky" and left it at that?


Yeah. At least with a success you have a data point that it could be successful - with a failure, you don't even know that.


It's not the technology success/failure axis in question, but how much weight to give it relative to other factors.

AKA in predicting overall success would a team with low tech expertise, but high sales expertise be have a better chance?




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