I find myself reminded of an tv ad Volvo ran back in the day.

They had stacked a bunch of boxes with a Volvo logo on in the rough shape of their sedan. Then the presenter, after giving a spiel about non-brand parts, replaced one box with another that held a different logo, whereby the whole stack collapsed.

BTW, i think there was a recent dustup about HP printers and third party cartridges, where said cartridges stopped working after a certain date.