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That's true, the difficulty wasn't finding the artists. It was finding customers, and growing the customer base, if any thing.

That being said, the OP is correct also in that the tech wasn't the hardest part either. The tech was always something I had to worry about after the fact of acquiring more customers. You can always find customers first and support them manually, and then revise the tech later to reduce costs.



Reminds me of "Do things that don't scale" (https://news.ycombinator.com/item?id=6041765) by Paul Graham.




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