If Apple's strategy for building things requires strict secrecy, they must be prepared for occasional failures in that secrecy. This was simply an accident, bound to happen eventually. Apple can cope with it; otherwise, they wouldn't be using this strategy.
I find it amusing that Gizmodo is portrayed as the destroyer, here. They are creating value in their own way; it's a little ironic that the blogger bemoans the lack of builders after writing an entire article tearing down Gizmodo's work.
If Apple fans really wanted to be surprised when the new iPhone was unveiled, why did they read the Gizmodo article? Surely the readers are just as much to blame for the "destruction" of value as Gizmodo and Apple.
I find it amusing that Gizmodo is portrayed as the destroyer, here. They are creating value in their own way; it's a little ironic that the blogger bemoans the lack of builders after writing an entire article tearing down Gizmodo's work.
If Apple fans really wanted to be surprised when the new iPhone was unveiled, why did they read the Gizmodo article? Surely the readers are just as much to blame for the "destruction" of value as Gizmodo and Apple.