>And Facebook is already seen as political; that ship has sailed.
I don't think that's true. Certainly the extremes on each side will say that. But I think everyone in the middle doesn't. I don't. Certainly not in the same way as I see Fox News/CNN/MSNBC as political.
It's funny that you don't think people marching in the streets, blocking traffic, screaming obscenities and destroying things right now aren't bullies.
And Facebook is already seen as political; that ship has sailed.