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> 2. This could hurt small startups that are very carefully managing an ad budget. They say the market will adjust, but until it does small startups take a hit. People we know.

There isn't a god-given right to make money via your chosen business model. Ads are a sleazy way to make money, and if you choose that, you should pay the consequences. Appealing to "people we know" as if that makes their behavior better? Ugh.

> 3. I dislike activism without clear objectives. I see no list of guidelines here or good behavior that companies could adopt to immediately place them on the side of the good guys.

I can't speak to the goals of everyone who is anti-advertising, but my goals here are:

1. Users should be customers, not products, so that companies act in the interest of users, not in the interest of other companies.

2. Users' attention should be respected, only giving users content they ask for.

3. Companies should create products users value enough to pay for, and compete on quality, rather than competing on how many users they can shove idealized presentations of their product (often outright lies) in front of.



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