"Bot traffic is accounted for in the price advertisers pay for ads. Advertisers don't run unprofitable ads"
Ha ha, sure they do.
Brand advertisers, in particular.
You know that 1-inc by 1-inc 'video' ad playing in the corner of your screen, that vaguely has a car, but it's designed for TV and you really don't get to see 'what the product is' until the end of the spot, but by then, you've already scrolled past it?
That is 100% a waste of money for the advertiser.
There are tons of large companies with 'ad spend' and they just spend a lot of it without really knowing how effective it is.
Obviously, a lot of it it is, but many campaigns are a ridiculous waste.
Ha ha, sure they do.
Brand advertisers, in particular.
You know that 1-inc by 1-inc 'video' ad playing in the corner of your screen, that vaguely has a car, but it's designed for TV and you really don't get to see 'what the product is' until the end of the spot, but by then, you've already scrolled past it?
That is 100% a waste of money for the advertiser.
There are tons of large companies with 'ad spend' and they just spend a lot of it without really knowing how effective it is.
Obviously, a lot of it it is, but many campaigns are a ridiculous waste.