Disrupting that industry would be tough. Zillow came close, but the industry in general is so protective that anything perceived as a minor threat is blackballed. My bro-in-law RE agent bashes Zillow all the time.
I think baby steps are essential. A good first step is a broker-licensed startup with self-serve/AI agents. Why do I need an agent to look at houses when I can just find a house myself? The listing side can remote-unlock a house for me to look at. The buyer then keeps most of the commission.
Would the unique value proposition for the buyer to use this new service be that they would get a rebate on purchasing this house through this new service?
I think baby steps are essential. A good first step is a broker-licensed startup with self-serve/AI agents. Why do I need an agent to look at houses when I can just find a house myself? The listing side can remote-unlock a house for me to look at. The buyer then keeps most of the commission.