> If you're not the very best, then you're doing it wrong
Well, more a paraphrase than a direct quote, but still. Most companies can't afford to hire the very best. Many companies take a bang-for-the-buck approach, and products like Buffer hit that measure for them better compared to paying much more for a world-class marketing team.
Doesn't mean it's a bad product. Just means you're not the customer.
This. Most people by definition are not the very best. Not everyone is a Gary Vaynerchuck.
Most mediocre people we would think suck. Really look at the 50 percentile. Ever interview people with long careers, making decent/good pay, at well known companies, and wonder how in the world they even have a job? That is a an extreme example, but most people treat it like a job, something to get done, provide for themselves and family. That's okay, but they're not that dedicated in being the very best.
The very best at what, though? If they have a family, perhaps they're a dad. If they're the best at social media, they're not the best at being a dad. In fact, they probably suck at being a dad. I think that to be the best, you have to choose one thing, and be okay with being shitty at all the other things you didn't choose. A lot of people who I respect decided that they wanted to be just be pretty good at everything.
This thread was about social media, but can apply to many things. The point of contention I have is the original assumption of why a product is near worthless because it doesn't matter to the best people in the field which the product is marketed towards.
Not sure how you're interpreting my comment. It isn't to knock people with other priorities like a family. In fact that's perfectly fine and expected. I used it as an example of why people might not be the best in their field. Your description of the trade off supports that claim, and it's a fine trade off to make as work isn't and arguably shouldn't be the center of ones life.
Mostly agree :). If you are a marketing team of three and you're trying to do SEM/SEO, email, vertical advertising, channel programs, comms and social, then these tools are a lifesaver.
But if your team is big enough to have even one dedicated social media person, then they should be doing their due diligence and maximizing the quality of their content and channels. That almost always means doing a lot of the work manually so you get the biggest bang.
Plus, in reality, we're talking about 3-4 channels. It really isn't that time consuming to manually handle a lot of what Buffer automates.
Don't get me wrong, as products go Buffer is certainly solid and our team uses it sparingly, but I really think too many people get lazy and overly rely on automation.
Well, more a paraphrase than a direct quote, but still. Most companies can't afford to hire the very best. Many companies take a bang-for-the-buck approach, and products like Buffer hit that measure for them better compared to paying much more for a world-class marketing team.
Doesn't mean it's a bad product. Just means you're not the customer.