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In the context of consumers, no one wakes up and thinks, "I gotta buy me some innovation today." NO. ONE. People just want their problems solved. That is the target. Sure, innovation might be part of the means, but innovation is not an ends (as it's often framed to be).

p.s. As a side-snark...Enough already about all these various dev technologies. So they enable still-shitty user experiences? So what. No one says, "Oh. I love they use _____."

Users. Don't. Care.

So please, for the love of God & country, stop stroking yourself with your shiny new (dev technology) object. No one cares. The technology is a means. The experience is the ends. Stop focusing on the wrong problem. Please?



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