Yet, the people who like it, like it, and changing it would mostly make them leave, and the people who don't like it already left for something else and aren't coming back.
Its like daydreaming if the next version of Microsoft Word were reskinned EMACS with a new splash screen. Superficially that sounds pretty cool. But six months later everyone who wanted EMACS continued to use real EMACS and everyone who didn't want EMACS switched away from the MS Word clone of EMACS, leaving MS Word with zero users.
That's twitter's problem, the people who are really into "twitter 2016" are just going to leave if things are changed, yet the number of people into "twitter 2016" is seen as too small.
Perhaps their best bet is to abandon acting like a startup. Absolutely no one wants my local electric company to pivot into water and sewer services or open an office on Mars. There's nothing immoral or lower class about operating a respected public utility.
What twitter should be terrified about isn't finding the next billion users, but avoiding the 1970s CB Radio bust or the decline of BBSes in the 90s. The odds are much higher that twitter is going to be out of business and forgotten in 20 years than they're going to be ten times bigger in size/revenue/profit. Essentially twitter is a fad or a utility or in between and has to be monetized as a fad or a utility.
Its like daydreaming if the next version of Microsoft Word were reskinned EMACS with a new splash screen. Superficially that sounds pretty cool. But six months later everyone who wanted EMACS continued to use real EMACS and everyone who didn't want EMACS switched away from the MS Word clone of EMACS, leaving MS Word with zero users.
That's twitter's problem, the people who are really into "twitter 2016" are just going to leave if things are changed, yet the number of people into "twitter 2016" is seen as too small.
Perhaps their best bet is to abandon acting like a startup. Absolutely no one wants my local electric company to pivot into water and sewer services or open an office on Mars. There's nothing immoral or lower class about operating a respected public utility.
What twitter should be terrified about isn't finding the next billion users, but avoiding the 1970s CB Radio bust or the decline of BBSes in the 90s. The odds are much higher that twitter is going to be out of business and forgotten in 20 years than they're going to be ten times bigger in size/revenue/profit. Essentially twitter is a fad or a utility or in between and has to be monetized as a fad or a utility.