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"We have found that there are two types of publishers who may have invalid traffic issues with their accounts. The first are publishers who may unintentionally send invalid traffic to their accounts, typically by testing on live ads. For those, we hope that increased transparency into our policies and processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of invalid traffic issues in order to artificially inflate their ad revenue. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business."

I feel that this a slap in the face to any people who face malicious adsense abuse traffic in an effort to attack their site. Google has once again just brushed this by.



This is how you know it's an authentic Google publication. Written as if to address kids and juveniles, it's all your fault and we're not telling you why.

The ultimate insult are the "helpful tips" like "don't ask friends and family to click ads".


"We recommend learning how to segment your traffic to help you best understand, monitor, and evaluate the traffic to your site. This may also help you identify sources of invalid traffic."

May, might, could... Google is happy to continue to encourage a whole industry of SEO and Adsense snake oil salesmen.


Of course, see AMP for another blatant example.


Banning accounts because a few friends or family click an ad seems like overkill and ripe for incorrect bans.




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