I sometimes think that some execs just desperately try to get control, metrics and reliability on every creative process, and in that process destroy their franchises. No evil intent i guess, just a attempt to sleep better at night, have a more solid illusion of control over once life.

Its visible in games too- the hunt for the golden formula, which then leaves the market open for good old disruptive "art". Risk management by reducing risk management, that's a little paradox right in the backyard.