My favorite part of this post was how they tried to loosely tie Yik Yak to Square's mission. But they didn't beat around the bush that this was an acquihire.

I used YikYak throughout its rise, peak, and as it started tapering off. It ended up being a comibation of meme/joke reposting from Reddit combined with a lot of really vulgar low-brow content. It was entertaining for a while but only due to the shock value.