For companies that aren't going to eat the world, only exist on the network effect, and are happy in their space, a P/E of 5 is reasonable. How much would you pay to buy craigslist?
I assume they could effortlessly ramp to $1B if that estimate is semi-close. It would cost virtually nothing to add more paid markets and services; maybe allow the gravity algo to be tweaked.
Figure very low costs for a site like that you could make your money back in 5-6 years; which is insane at that scale. I bet if they put it up for sale for $3B it would be sold by the end of the week
Given craigslist has been around for 20 years I think it's fair to assume they could take an upwards of 5 years to unseat. Even Myspace continues on to this day.