B2B sales is probably a lot more compelling than B2C sales. Big difference in mentality. Consumers don't typically value their time monetarily, whereas businesses are (mostly) only concerned with how much money they'll save if they buy your product.

And then you realise why people will pay $10k for software that saves them even an hour a day. It pays for itself in under a year.

Having done it, I would never get a job in retail again. It's absolutely soul destroying.