I'm interested to read about where people believe this progression of technology will take us in the near and far future. Are there thought out considerations of what type of world we are heading towards? Has Google revealed their vision of advertising for 2032? I don't mean this rhetorically, I genuinely want to know what vision there is for advertising in the future because I believe it's something we really ought to be thinking about and judging so we can make informed decision about what's best for us.
I love this question too. I think we're heading for a full blown "société de contrôle" (see Wikipedia). So the locus of power is changing. Before it was repression, now it is control. It's not inhernetly good or bad. But my gut feelings says that we're transtionning to that society. And while we're transitionning, the first movers, the fastest movers (Google, FaceBook, etc) have an advantage and therefore may look dangerous to us. So in complement to your question I'd like to hear about what are the forces that are here to balance the powers.
Yep, I know that but somehow, at my age (and I'd say even at a younger age), one must think that change does exist and that change is for the better. So maybe there's a David somewhere... Right now I'm thinking about the Pirate Party, but I have no ideas of what they're doing...
