> I wonder if eventually ad companies will just host the content themselves. Or at least route it through their servers. The ads then get served through the same domain and can't be blocked that way.
This is already happening. Further, embedding paid for content in the middle of original content at the server side is also already happening.
> As ML ad detection improves, the only way for ads to get past it will be to make ads that look more and more like real content, even to the human eye. Perhaps in the limit, ads and content will become completely indistinguishable.
This is also already happening. Brand placement deals are nothing new to advertising and they are basically table stakes to most content purveyors.
The real question isn't if those things are going to happen, its how those sorts of deals will handle the analytics side of the equation. How will you prove that your instagram feed is the best place for the yoga pants provider to spend their marketing budget?
This is already happening. Further, embedding paid for content in the middle of original content at the server side is also already happening.
> As ML ad detection improves, the only way for ads to get past it will be to make ads that look more and more like real content, even to the human eye. Perhaps in the limit, ads and content will become completely indistinguishable.
This is also already happening. Brand placement deals are nothing new to advertising and they are basically table stakes to most content purveyors.
The real question isn't if those things are going to happen, its how those sorts of deals will handle the analytics side of the equation. How will you prove that your instagram feed is the best place for the yoga pants provider to spend their marketing budget?