What some may fail to see is that the Web's success in the smartphone/mobile era is not yet secure. Both Facebook and Apple, among others, have vested interest in treating the Web as competitive threat. I believe AMP was Google's response to Facebook's Instant Articles.
Although there is much to be concerned about Google's ever-expanding reach into the daily life of a good portion of the planet, I think web proponents have more to fear from the likes of FB, Apple, and others appearing on the horizon. These companies are mostly succeeding at meeting current UX expectations (performance, standardization, ease-of-use), and in doing so they are capturing eyeballs away from the web. It's possible some of those who have left for these walled gardens may not return.
Although there is much to be concerned about Google's ever-expanding reach into the daily life of a good portion of the planet, I think web proponents have more to fear from the likes of FB, Apple, and others appearing on the horizon. These companies are mostly succeeding at meeting current UX expectations (performance, standardization, ease-of-use), and in doing so they are capturing eyeballs away from the web. It's possible some of those who have left for these walled gardens may not return.