> It is true that all the news results are AMPed, but there was certainly a time when not everyone was onboard yet
Not everyone is on board. Many sites don't want AMPified pages. Google takes AMP pages and puts a giant "back" button that takes the website's users back to Google Search rather than deeper into the website.
It breaks URLs and referrers, because the AMP pages are now hosted on google.com, not on the destination websites' own domains.
AMP is a terrible attack on the open WWW. Google is saying, let us appify your content on our own platform (not on your own independent website) and restrict your markup/monitization options or we will drop you out of the top spot of the rankings.
This post (https://news.ycombinator.com/item?id=14536679) is an example of how AMP works. Someone has shared a link on HN. It's an AMP link, but I'm reading it on my laptop, and it's still AMP.
The end result is that all users (desktop too) are getting sent to an appified version of the page that restricts advertising/monetization options and markup options. It seems unlikely that the people who designed AMP were unaware of how this would work in practice.
I think that the core motivation for AMP has little to do with speeding up the Web, but is more about ensuring that Google's ads are delivered and so they have some say in which ad competitors are locked out.
It would be interesting to find out how much total traffic ends up on AMP pages, broken down by device type.
Not everyone is on board. Many sites don't want AMPified pages. Google takes AMP pages and puts a giant "back" button that takes the website's users back to Google Search rather than deeper into the website.
It breaks URLs and referrers, because the AMP pages are now hosted on google.com, not on the destination websites' own domains.
AMP is a terrible attack on the open WWW. Google is saying, let us appify your content on our own platform (not on your own independent website) and restrict your markup/monitization options or we will drop you out of the top spot of the rankings.