Are you kidding me? This is not a "wonderful feature" this is a blatant attempt to capitalize on disasters and turn it into user engagement which becomes ad revenue for Facebook. Give me a break.
Your attitude is absurd, man. Making money is not inherently bad, we all have to make money to earn a living. Duh.
But jumping on a disaster to make money is always bad. There's a reason being a war profiteer was a prosecutable offense (though that seems to have gone out the window in recent decades.)
I'm not sure what your question is; do you mean is there anything Facebook could do when there's a disaster that wouldn't seem like they're trying to cash grab in a very inappropriate way? I don't know. My response would be Facebook is not important when there's a disaster, there's plenty of other forms of communication. If you can use Facebook then you have internet and phone/texting access, so you don't need Facebook. Your loved ones can get a hold of you by more direct methods.
Which is not to say it's impossible Facebook could come up with a useful feature that would be helpful to people during a disaster; but "Safety Check" is not that.
Anything altruistic is going to make them money indirectly through PR. That doesn't mean they shouldn't try to be altruistic.
> Which is not to say it's impossible Facebook could come up with a useful feature that would be helpful to people during a disaster; but "Safety Check" is not that.
The top post on this thread is literally someone saying that this feature is the only reason they have kept their account.
Can it be improved? Absolutely. But to say it's not useful in its current form is absurd.