Meh, at some point, it always becomes a matter of perspective. If the same work is getting done, then you just shift around who does it or how it's paid for.

Rarer, but more valuable, is discovering new work to do, or old work that doesn't need to be done, and then either inserting it or taking it out of an existing market/process/role/job/company, while still managing to get paid for your own contributions.