but what's the alternative? Stable companies also kill
or abandon projects.
The alternative is products which, considered in isolation and with all costs taken into account, produce more revenue than they cost to maintain.
Nobody shuts down a project that costs $500,000 per annum and brings in $1,000,000 per annum.
Of course, 'all costs' there doesn't just mean employee salary - it has to include difficult-to-measure costs like the opportunity costs of the attention it demands from executives, paying a portion of the support costs of any legacy systems it needs, and suchlike.
Nobody shuts down a project that costs $500,000 per annum and brings in $1,000,000 per annum.
Of course, 'all costs' there doesn't just mean employee salary - it has to include difficult-to-measure costs like the opportunity costs of the attention it demands from executives, paying a portion of the support costs of any legacy systems it needs, and suchlike.