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That's interesting. I love the idea of sites exposing various types of data through plain text files with well-known names. Kind of like (a vastly simplified) RSS feed, but for whatever. Or something vaguely like Gopher sites, back in the day.

But then, the company would want to brand it, and the marketing team would want to track views, and the sales team would want some kind of call to action, and the product managers would want to make it cross platform and internationalized. And suddenly we're back at something that looks like HTML. sigh



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