What I'm getting at is, no, they shouldn't, nor should they expect anyone to adopt some weird made-up usage of standard punctuation. Perhaps they should put 'avoid paraphrasing as a rhetorical device' or something like it in the guidelines - that would make sense and be reasonably enforceable. "Don't use quotes the way everyone uses quotes" (like I just did) is just silly and ridiculous. You might as well put "don't call anyone a butthead without using the Oxford comma" in the guidelines.