I think Apple understands that, too. They just have a different core business (or at least, they think they have. That’s where I think they may be mistaken. AI is where the puck will be). They design their own hardware, including CPUs and have extensive partnerships with chip producers (paying them to build factories, for example).

For maps, they are rumored to have cars driving around to collect data, but they clearly aren’t there yet, and even if they are investing heavily, may never catch up with Google.