They have deliberately hobbled Apple maps, Safari, Siri, and anything else that would be enhanced by big data for the sole fact for a secure experience .
They created Identificaton systems that are easy to use and deployed them to all iPhones .
If there is any company that actually cares about not monitoring your behavior it is Apple. They have the best track record comparing it to other big players .
Or, more pessimistically, they couldn't get Apple Maps, Safari, Siri working well with big data so they hobbled them and claimed it was for a secure experience.
I would take the bet that something that provides direct revenue incentives is worth more than something that only an admittedly vocal minority of users even care about, let alone might spend more for.
I see, so the pessimistic view you suggested above is that Apple has had such remarkable success selling to its subset of the market in spite of its inability to integrate big data into its products. This could be true, though it seems a bit less likely than a more direct explanation that Apple is selling its customers what they prefer.
I think I should have used a different word than secure exprerienc. Maybe sacrifice for security.
Although, I don't disagree with your statement. Considering how they seem to be attempting to catch up with ML projects and maybe it wasn't as emphasized in Apple's culture that could be it.
It seems like the AI so far has been powered by acquisitions and they are playing catch up.
They created Identificaton systems that are easy to use and deployed them to all iPhones .
If there is any company that actually cares about not monitoring your behavior it is Apple. They have the best track record comparing it to other big players .