Apple wants to allow users to make map data requests anonymously using a random identifier that changes frequently.
Google wants to link the device requesting map data to a particular user account.
Google was playing hardball and refusing to provide turn by turn directions (as they did on Android) unless Apple stopped protecting their user's privacy.
Rather than give in, Apple decided to roll their own mapping service.
It's all about the difference between how the two companies make money. Google chooses to monetize their users' data. For instance, using their location data to tell it's advertising customers that a user has entered a store that sells their product. More recently, they have started buying credit card purchase data from third party data brokers so they can go farther and inform an advertiser that someone who saw their ad ended up buying the product advertised.
Apple wants to allow users to make map data requests anonymously using a random identifier that changes frequently.
Google wants to link the device requesting map data to a particular user account.
Google was playing hardball and refusing to provide turn by turn directions (as they did on Android) unless Apple stopped protecting their user's privacy.
Rather than give in, Apple decided to roll their own mapping service.
It's all about the difference between how the two companies make money. Google chooses to monetize their users' data. For instance, using their location data to tell it's advertising customers that a user has entered a store that sells their product. More recently, they have started buying credit card purchase data from third party data brokers so they can go farther and inform an advertiser that someone who saw their ad ended up buying the product advertised.
https://www.technologyreview.com/s/607938/google-now-tracks-...