I'm essentially in a non-structured position in a structured company, and this is extremely true of my role here. When weighing what things I want to work on for the next quarter, how much clout the a project has internally really defines whether or not I'll be recognized for my work. If you're willing to play the game, it makes it easy to be noticed, but it also means that things that should probably be higher priority and demand more attention get put on the sidelines for projects with a high "cool" factor. Maintenance and testing almost always get pushed to the side.