The market may be large, but that seems like saying the market for cooks is large. The work required for doing 4 sites is double the work required for doing 2. Unless theres some scaling secret I dont know about.
The idea isn't to capture the entire billion dollar market, but to navigate a market that is large enough to safely feed you and many more for the next decade+, precisely because it isn't scalable (so there won't be any FAANG-or-whatever coming along, eating your lunch)
