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> Google has 12 years of the entire history of queries and clicks to mine for signals about how to rewrite queries

How about Yahoo ? They have a longer history I suppose. IMO it's all about quality and engineering.

More importantly why did Google survived and flourished for 12 years ?



They have a longer history, but waaaay less traffic. Also, their early business model was a paid directory, not organic search results.


They have waaay less traffic only since Google came onto the scene and stole their traffic by virtue of being better.




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