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neovive on Feb 4, 2011 | parent | context | favorite | on: Why charging $12/year converts higher than $9.99

Do you think the same would hold true for an annual pricing model? For example, moving from $999/year to $1,000 or $1,200 per year.

jdludlow on Feb 4, 2011 [–]

$12/year is an annual pricing model. It's also a small enough number to be an impulse purchase. At $1000, people are going to stop and think longer about it, so it might not have the same effect. (I would still prefer $1000 to $999.99 though.)

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