Blatant self-promotion? Yes, but that's not particularly interesting on the web, it's a form of Ad Hominem ("He would say that, because he runs SO"). Here's a variation of the same criticism:

Jeff Atwood says that being a great programmer is not about having technical skill, it's about communicating well. This is clearly an observation born out of narcissistic bias, since he freely admits that he is not a great programmer, and he is much more famous for writing words than code.