For a lot of professional needs, the most valuable information is hidden in the deep web. For example, many MIS/DSS/ERP/CRM/TLA systems don't provide a lot of public information about how their systems work, so if you are trying to evaluate the market place, it would probably take you 3-6 months of research.
For example, I work at a healthcare services start-up, and we have one person full-time researching our competitors and figuring out how to differentiate us in the marketplace, as well as figure out what keywords someone might search for to find this kind of product. We're mainly mathematicians and smart programmers who found a way to break into the market initially, not marketers, so our terminology doesn't match domain experts well.
Anecdotally, I think most users are VERY bad at ranking how valuable information is. For example, we'll get paid $100,000/year for something that takes 1 week and provides zero insight into their business, and then they will refuse to pay us at all for something that makes them $30,000,000 a year! This is so common that I am wondering if its more a symptom of human nature than our customers.
Fixing their billing procedures and optimizing their price list for services. This is pretty tricky stuff and easy to get wrong, because there are many factors that influence how hospitals get paid, such as stoploss rules, carve outs, worker's compensation groupers, various mother-baby rules, etc.
Often times hospitals receive $0 for something they should be getting $10 million per year for, just because nobody ever contests the NOPAY response. Finding that sort of error isn't easy.
For example, I work at a healthcare services start-up, and we have one person full-time researching our competitors and figuring out how to differentiate us in the marketplace, as well as figure out what keywords someone might search for to find this kind of product. We're mainly mathematicians and smart programmers who found a way to break into the market initially, not marketers, so our terminology doesn't match domain experts well.
Anecdotally, I think most users are VERY bad at ranking how valuable information is. For example, we'll get paid $100,000/year for something that takes 1 week and provides zero insight into their business, and then they will refuse to pay us at all for something that makes them $30,000,000 a year! This is so common that I am wondering if its more a symptom of human nature than our customers.