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Let's take this statement at face value and see if it passes the 'sniff' test.

Q4 Financials: http://investor.google.com/earnings/2010/Q4_google_earnings....

Lets see two quotes: "GAAP net income in the fourth quarter of 2010 was $2.54 billion"

"Google's partner sites generated revenues, through AdSense programs, of $2.50 billion, or 30% of total revenues, in the fourth quarter of 2010."

If Google 'shut down all of Adsense' because they realized it compromised their search quality, they would have had only $40M in net revenue for the quarter last year. (Doing the simple math of removing AdSense revenue from the picture.)

So you think Sergey and Larry would put up with a 30% drop in revenue to take the high road? We're talking 2.5 billion dollars here, not mouse nuts even to Google.



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