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They don't take 32% of the purchase price for purchases that were made by someone who clicked on an AdWords link, though.


If you're monetizing your content via adsense then they're taking 32% of your profit.

It's been repeated over and over again that this is about content publishers. eg. Selling magazine subscriptions.

Apple provides access to a large number are: A) affluent, B) have credit cards in the system C) are conditioned to buy via that medium, to me it's worth 30% to get access to that market.

It's like rent on a busy street, if you're selling trinkets with a minimal markup it's probably not worth it. If you're selling high end with lots of markup it's probably worth it. iOS isn't for everyone, it's a luxury brand, not every model is going to work on that platform. Want a marketplace where no one buys anything, there are confusing payment options, and your product is next to 10 task killer apps, well then there's a Marketplace for that.


If you're monetizing your content via adsense then they're taking 32% of your profit.

Right, and that's absolutely expected. Apple should feel free to take 30% of anything purchased in-app. What they shouldn't do is force vendors to charge everyone else 30% more for the same product.

It would be like Google saying, "if you want to show an ad on your blog, you have to give us 30% of the money you make at your garage sale". It simply makes no sense.

Want a marketplace where no one buys anything, there are confusing payment options, and your product is next to 10 task killer apps, well then there's a Marketplace for that.

I want one where I can pay $10 for a book on my Kindle and read it on my phone when I don't have the Kindle with me. Paying Apple an extra $3 so that I can read my books on my phone doesn't make much sense to me.

But that's why I don't own an iPhone. My phone is a chunk of circuit boards that fits in my pocket, not my life.


They're doing work there though--selling the ads. Apple is taking 30% of your sales when you're doing the work (other than the actual payment processing).




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