I have never had counterfeit issues on amazon and always find these threads bewildering. I buy almost everything I can't get from my local grocery store from them. I can't tell whether I'm improbably lucky or if I'm part of a silent majority. Claims of things like counterfeit cereal (come on, really want to see some actual proof here) tilt me towards the latter, though.
I bought a "Lenovo" USB hub that was a shitty knockoff, the manufacturer claimed they had licensed the Lenovo brand. The listing never mentioned that it wasn't an authentic Lenovo device, but the packaging did. The device was poorly made and just flat out didn't work.
I think electronics and luxury items have a higher chance of being counterfeit. Obviously most people are getting legitimate goods, otherwise Amazon wouldn't exist.
I read reviews before I purchase anything expensive though, if I see several people claiming the same product from the same vendor is a counterfeit, I find another vendor or another item.
I was reselling Monster energy drinks in my office. I tried ordering some from Amazon, since the bigger packs are more readily available, and for lower prices, allowing me to sell cans for a cheaper per-unit price.
The very first pack I got was clearly counterfeit. The cans were subtly different both in appearance and etching. A brave volunteer who tried some also reported it tasted off.
If they're counterfeiting energy drinks, I fully believe they're doing cereal too.
- the majority of brand name items on Amazon aren't counterfeits. It's a big problem, but it's also a big platform, with plenty of real stock and genuine sellers.
- not all items have counterfeits. Some brands and types of products are under enough control or aren't popular/visible/profitable enough to be counterfeited. And some are just just brands anyway - nobody is counterfeiting the no-name junk brand USB cables that Amazon sells from fly-by-night operations. Plenty of people actually buy this stuff and while they might or might not get a poor quality product that might or might not adhere to environmental or consumer protection laws, it isn't a counterfeit and they might be happy.
- some counterfeits are good enough. For exampel, you're unlikely to ever notice you got a counterfeit book unless they do a bad job (apparently pretty common - I've only gotten a couple I was suspicious of, but I am very careful about buying books, but there are really low-effort garbage counterfeits produced out there that are clearly fake, up to Wikipedia printouts.) Even when they make the book out of cheaper paper or the book is badly printed, you may not have the familiarity with the publisher to know that it's a counterfeit and not just that the publisher doesn't suck.
