I think we need to make it cheaper (via subsidizing fresh produce instead of the corn and cattle industry) relative to processed food and the rest will take care of itself. Funny thing is, people will scream "social engineering" if you say this, yet they're perfectly content to ignore the current social engineering.
I think it's shortsighted, naive and optimistic to expect that subsidization of "fresh produce" would produce any better results than the current system.
After all, there's nothing inherently wrong with corn or cattle when they are produced in traditional ways, ie. corn that is not optimized for yield, sacrificing it's taste, and cattle is fed on grass, not on corn (which makes it sick).
healthy good DOES taste better. you've just been raised on rubbish so therefor you think that is how all food should taste.
I was the same. I hated peas, carrots, sweet potato, that sort of thing. A few years ago I was at a friends place and she grew all her own produce. It was the first time I had ever tasted fresh vegetables. Oh wow.
If (in Australia) the major super markets that advertise "We're the fresh food people" I'm sure more people would be enjoying something other than lollies (candy). As it stands at the moment any vegetable you buy from our two major players (coles and woolworths) are terrible.
When I was in Switzerland, I lived mostly on home made Greek salads (Tomatos, Cucumbers, Onions, Olive Oil and Feta Cheese -- eaten 4x a week for about a year). They were delicious.
I made one when I got back to Canada, but the flavor was gone. I haven't made another one in over 4 years.
Ummm, vinegar + oil is pretty much the composition of every dressing out there, sometimes with a small amount of emulsifier, such as mustard (vinaigrette) or egg yolk (mayonnaise). Is it the fact that you use olive oil that OS important? Or the fact that without an emulsifier the dressing is much thinner, and hence ends up on the plate, not the salad, so you eat less?
I just checked some random dressing in the fridge. It has 50% more carbs than fat. It has more sugar than fat. It tastes sweet. I should probably toss the piece of junk in the garbage, but then my wife would probably buy a replacement. :/
The very easy way to do that is cut processed sugars and carbs out of your diet for a few months, healthy foods will start tasting better, and you'll never be able to go back without getting sick.
I did that and the result is that Egg McMuffins - my old favorite - make me feel bloated, Girl Scout Cookies make me sick, and Wendy's burgers smell like cow manure.
That could be made for a dollar or two, and it's easy to make stuff like that quickly and with different ingredients. I'd feel pretty content eating like that every day, and most of the parts are things you can freeze.
Healthy food costs more per calorie. But most people with unhealthy food habits are fat, and therefore eat more calories than they need. Clearly they are not optimizing for cost.
If by "healthy" you mean the certified organic stuff, free range animals, yes that can be expensive. But you can do a LOT better than the typical junk food diet for the same money at any "big box" supermarket.
