That is basically Google's mission statement as laid out in their IPO docs : to organize all the world's information. We wrongly thought that was just a fancy phrase for webcrawling.

But the strategies they are using now are a lot more sinister than they initially seemed. They're not just organizing links to data, they actually want be a sort of universal turing machine. They don't want any two people to communicate with eachother without going through a Google server. Between language translation, Google Talk, Chrome laptops, Gmail... they're not even being coy about it anymore.