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Who is a more important market? 5 people that buy a laptop every 5 years, or 1 person that buys 1 laptop a year?

The person that goes to Best Buy to buy an "ultra value" laptop is not the same person that buys a $2000 laptop. And my guess is that $2000 laptops are more profitable to make than $100 laptops.



Individual enthusiast consumers are an incredibly small portion of the people who buy computers.

You're lucky if you can interest a computer manufacturer with the concerns of the consumer market as a whole, much less the tiny fraction known as enthusiasts. Most companies in hardware make their money on selling to people who buy a lot more than one machine at a time.


People always assume this and I can't help but wonder why? Just because the price is higher doesn't really say anything about the value of the spread between cost and price




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